Why Collagen is so important in the beauty world?

Why Collagen is so important in the beauty world?

Is a natural protein component of the skin building block for cells, tissue and organs a third of the protein in the body is made out of collagen. Found in bones, muscles and tissue of the organs. Collagen, keratin and elastin give the skin its strength, elasticity and structure.

Women produce less collagen then men and collagen is lost at a rate of 1% per year. Meaning at the age of 50 you’ve lost half the collagen.

Collagen is greatly effected by environmental stress such as sun exposure, nutrition skin damage and exposure to toxins such as pollutants, cigarette smoke and recreational drugs. With decrease collagen the skin loses its natural elasticity, firmness, fine lines wrinkles and sagging appears.

At IVORY we give you skin a boost to get that plumbing effect with your natural glow lasting you at least 14 days.

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